Hello, my name is
Joy Baiye
Strategic Communication & Policy
Engagement Strategist
- Vizesammy@gmail.com
- Joy Baiye
About me
I help research institutions, governments, and international organisations transform complex evidence into compelling stories, strategic messaging, and engaging content that informs decisions, shapes public understanding, and enhances organisational impact across diverse sectors.
Overview
I am a Strategic Communications Specialist with over Eight years of experience driving impact through storytelling, research translation, and stakeholder engagement across Africa, the Middle East, and South-East Asia.
My work transforms complex research, data, and organisational insights into accessible, credible communications that inform decision-makers, funders, practitioners, and the public. I have led communications for international think tanks, development organisations, and peacebuilding programmes funded by IDRC, the European Union (Horizon Europe), FCDO, the Mastercard Foundation, and Global Affairs Canada.
Across sectors including energy transition, climate resilience, youth employment, governance, and stabilisation, I collaborate with researchers, organisations, and communities to ensure evidence and ideas move beyond reports into dialogue, action, and public engagement.
I bring expertise in strategic communications planning, editorial leadership, media and stakeholder engagement, content governance, and capacity strengthening, delivering training for teams, civil society organisations, and practitioners on storytelling, digital communication, and narrative framing. My approach prioritises clarity, ethical storytelling, inclusivity, and measurable impact.
Core areas of work
Policy & Research Communications
Translating research on energy transition, climate adaptation, governance, development, and health into policy briefs, explainers, and public-facing content for diverse audiences.
Strategic Communications for Institutions
Designing and implementing strategic communication plans for institutions, aligning messaging with organizational goals, donor priorities, and key policy or high-stakes advocacy moments to maximize impact and visibility.
Research Uptake & Evidence Dissemination
Supporting think tanks and research programs to translate and disseminate findings to policymakers, media, and practitioners in accessible, actionable formats for maximum policy and societal impact.
Editorial Leadership & Content Management
Overseeing the lifecycle of content—editing, quality assurance, publication, and dissemination across digital platforms to ensure clarity, consistency, and impact.
Media & Stakeholder Engagement
Creating media-ready content, coordinating outreach, and fostering engagement with journalists, influencers, and diverse stakeholder networks to amplify organizational messages.
Capacity Strengthening & Training
Delivering workshops and training sessions for government actors, CSOs, practitioners, and organizational teams on strategic communications, media engagement, narrative framing, digital storytelling, content creation, and knowledge dissemination.
EDUCATION
2023-2025
University of Abuja
M.A. Mass Communication
Specialized in advanced theories and applications of mass media, completing a master's degree program.
2016-2017
International Institute of Journalism
A.A. Journalism (Broadcast)
Focused on practical skills in broadcast journalism, including production and reporting techniques.
2012-2016
University of Jos
B.A. in Mass Communications
Earned a Bachelor of Arts (B.A.) in Mass Communications, gaining expertise in media, public relations, and strategic communication
